- The practice of professing beliefs, feelings, or virtues that one does not hold or possess; falseness.
- An act or instance of such falseness.
Petroleum companies pretend to worry about the environment by taking out full-page ads in newspapers, magazines, and even National Geographic, featuring their "commitment to the enviromnent", their promises of "renewable energy sources" and "a better future".
I heave in utter contempt at this. The master of these propaganda is a certain Dutch conglomerate that caused the Exxon Valdez disaster, an environmental catastrophe of epic proportions.
It's like a rapist cuddling the woman after he's finished sodomising her.